The Festival attracts lovers of Italian food and wine and lifestyle across all ages with the largest demographic being in the 40’ - 50' age bracket.  The majority of visitors will have a direct link to Italy either via heritage however there are many Victorians who have developed a passion for the Italian life-style either via travel, family, food or friends. The majority of tickets are purchased pre-event with approximately 40% being walk-ups on the day.  This year the Festival is expected to attract around 3,000 visitors (please note that this does not include patrons from Nonna’s Lunch who will receive complimentary access to the Festival as part of their lunch ticket).